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Data protection

introduction

With the following data protection declaration, we would like to inform you about which types of your personal data (hereinafter also referred to as "data") we process for which purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both within the framework the provision of our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").

The terms used are not gender specific.

As of November 28, 2022

Table of Contents

  • introduction

  • Responsible

  • Overview of processing

  • Relevant legal bases

  • Safety measures

  • Transmission of personal data

  • Data processing in third countries

  • deletion of data

  • Use of cookies

  • Business Achievements

  • Use of online platforms for offer and sales purposes

  • payment procedure

  • credit check

  • Provision of the online offer and web hosting

  • Special notes on applications (apps)

  • Obtaining applications from app stores

  • Registration, login and user account

  • community features

  • Single sign-on login

  • Blogs and publication media

  • Contact and request management

  • Communication via Messenger

  • Push messages

  • cloud services

  • Newsletters and electronic notifications

  • Promotional communication via e-mail, post, fax or telephone

  • Sweepstakes and Contests

  • Web analysis, monitoring and optimization

  • Online marketing

  • Affiliate Programs and Affiliate Links

  • Customer reviews and rating methods

  • Presence in social networks (social media)

  • Plugins and embedded functions and content

  • Change and update of the privacy policy

  • Rights of data subjects

  • definitions of terms

Responsible

Pera Events & Music
Serhan Deniz
Wiesenstrasse 3
90443 Nuremberg / Germany

Authorized persons:

Serhan Deniz

E-mail address:

pera-sazhouse@web.de

Phone:

0162 - 6379944

Imprint:

www.perasazhouse.de/impressum

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

  • inventory data.

  • payment details.

  • location data.

  • Contact details.

  • content data.

  • contract data.

  • usage data.

  • Meta/Communication Data.

  • Image and/or video recordings.

  • Event Data (Facebook).

Categories of data subjects

  • Customers.

  • employees.

  • Interested persons.

  • communication partner.

  • user.

  • Sweepstakes and Contest Entrants.

  • business and contractual partners.

purposes of processing

  • Provision of contractual services and customer service.

  • Contact Requests and Communication.

  • Safety measures.

  • direct marketing.

  • range measurement.

  • tracking.

  • office and organizational procedures.

  • remarketing.

  • conversion measurement.

  • click tracking.

  • target group building.

  • Affiliate Tracking.

  • A/B testing.

  • Management and response to inquiries.

  • Conducting sweepstakes and competitions.

  • feedback.

  • heat maps.

  • Marketing.

  • Profiles with user-related information.

  • target group building.

  • registration procedure.

  • Provision of our online offer and user-friendliness.

  • Assessment of creditworthiness and creditworthiness.

  • information technology infrastructure.

Automated decisions in individual cases

  • Credit Report.

Relevant legal bases

Below you will find an overview of the legal bases of the GDPR, on the basis of which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. If more specific legal bases are relevant in individual cases, we will inform you of them in the data protection declaration.

  • Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR) - The person concerned has given their consent to the processing of their personal data for a specific purpose or several specific purposes.

  • Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR) - The processing is necessary for the fulfillment of a contract to which the data subject is party, or for the implementation of pre-contractual measures which are required at the request of the data subject take place.

  • Legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR) - The processing is necessary to fulfill a legal obligation to which the person responsible is subject.

  • Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR) - The processing is for

  • Protection of the legitimate interests of the person responsible or a third party is necessary, provided that the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, do not prevail.

  • In addition to the data protection regulations of the General Data Protection Regulation, national data protection regulations apply in Germany. This includes in particular the law on the protection against misuse of personal data in data processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states may apply.

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.

The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, securing availability and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, the deletion of data and reactions to data threats. Furthermore, we already take the protection of personal data into account during the development or selection of hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

TLS encryption (https): In order to protect your data transmitted via our online offer, we use TLS encryption. You can recognize such encrypted connections by the prefix https:// in the address line of your browser.

Transmission of personal data

As part of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organizational units or persons or that it is disclosed to them. The recipients of this data can include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing within the framework of the use of third-party services or the disclosure or transmission of data to other persons, bodies or companies takes place, this is only done in accordance with the legal requirements.

Subject to express consent or contractually or legally required transmission, we only process or have the data processed in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, if there are certifications or binding internal data protection regulations (Art. 44 to 49 DSGVO, Information page of the EU Commission:https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de). 

deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as your consent to processing is revoked or other permissions are no longer applicable (e.g. if the purpose of processing this data no longer applies or it is not required for the purpose). If the data is not deleted because it is required for other, legally permissible purposes, its processing will be limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

As part of our data protection information, we can provide users with further information on the deletion and storage of data that applies specifically to the respective processing.

Use of cookies

Cookies are small text files or other memory notes that store information on end devices and read information from the end devices. For example, to save the login status in a user account, the content of a shopping cart in an e-shop, the content accessed or the functions used in an online offer. Cookies can also be used for various purposes, e.g. for purposes of functionality, security and comfort of online offers as well as the creation of analyzes of visitor flows.

Notes on consent: We use cookies in accordance with legal regulations. Therefore, we obtain prior consent from users, except where not required by law. In particular, consent is not necessary if the storage and reading of the information, including cookies, is absolutely necessary in order to provide the users with a telemedia service (i.e. our online offer) that they have expressly requested. The revocable consent is clearly communicated to the users and contains the information on the respective cookie use.

Notes on the legal basis for data protection: The legal basis under data protection law on which we process the personal data of users with the help of cookies depends on whether we ask users for their consent. If the users consent, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offer and improving its usability) or, if this is done in the context of fulfilling our contractual obligations, if the use of cookies is necessary to enable our to fulfill contractual obligations. We will clarify the purposes for which we process cookies in the course of this data protection declaration or as part of our consent and

processing processes.

Storage period: With regard to the storage period, the following types of cookies are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his end device (e.g. browser or mobile application).

  • Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected with the help of cookies can be used to measure reach. Unless we provide users with explicit information on the type and storage period of cookies (e.g. when obtaining consent), users should assume that cookies are permanent and the storage period can be up to two years.

General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and also object to the processing in accordance with the legal requirements in Art. 21 DSGVO. Users can also declare their objection via their browser settings, e.g. by deactivating the use of cookies (which can also limit the functionality of our online services). You can also object to the use of cookies for online marketing purposes via the websiteshttps://optout.aboutads.infoandhttps://www.youronlinechoices.com/be explained.

Further information on processing processes, procedures and services:

  • Processing of cookie data on the basis of consent: We use a cookie consent management procedure, in the context of which the user consents to the use of cookies or the processing mentioned in the context of the cookie consent management procedure and providers can be obtained and managed and revoked by the users. The declaration of consent is stored here so that the query does not have to be repeated and to be able to prove the consent in accordance with the legal obligation. The storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or his device. Subject to individual information about the providers of cookie management services, the following information applies: The duration of the storage of the consent can be up to two years. A pseudonymous user identifier is created and stored with the time of the consent, information on the scope of the consent (e.g. which categories of cookies and/or service providers) and the browser, system and end device used.

  • consentmanager: cookie consent management; Service Provider: Jaohawi AB, Håltegelvägen 1b, 72348 Västerås, Sweden; site:https://www.consentmanager.de/; Data protection:https://www.consentmanager.net/; Order processing contract:https://www.consentmanager.net/tac.php; Further information: The following data is stored on the service provider's servers in the EU: Identification number (for the user, his browser, operating system and the end device used), IP address, date and time, country, language, type, scope as well as purpose of the consent, cookie settings of the browser, website on which the consent was given, technical information about the browser and operating system.

  • Cookiebot: cookie consent management; Service Provider: Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark; site:https://www.cookiebot.com/de; Data protection:https://www.cookiebot.com/de/privacy-policy/; Additional information: Stored data (on the service provider's server): The IP number of the user in an anonymized form (the last three digits are set to 0), date and time of consent, browser details, the URL from which the consent was sent , An anonymous, random and encrypted key value; the consent status of the user.

  • Cookiefirst: cookie consent management; Service Provider: Digital Data Solutions BV, Plantage Middenlaan 42a, 1018 DH Amsterdam, The Netherlands; site:https://cookiefirst.com/de/; Data protection:https://cookiefirst.com/legal/privacy-policy/; Additional information: Data stored (on the service provider's server): the user's IP number, the date and time of the consent, browser details, the URL from which the consent was sent, an anonymous, random and encrypted key value; the consent status of the user.

  • OneTrust: cookie consent management; Service Provider: OneTrust Technology Limited, 82 St John St, Farringdon, London EC1M 4JN, United Kingdom (UK); site:https://www.onetrust.de/produkte-einständigungs-und-praeferenzmanagement/; Data protection:https://www.onetrust.com/privacy/.

Business Achievements

We process the data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") within the framework of contractual and comparable legal relationships and related measures and within the framework of communication with the contractual partners (or pre-contractual), e.g respond.

We process this data to fulfill our contractual obligations. This includes in particular the obligations to provide the agreed services, any updating obligations and remedy in the case of warranty and other service disruptions. In addition, we process the data to protect our rights and for the purpose of the administrative tasks associated with these obligations and the corporate organization. In addition, we process the data on the basis of our legitimate interests in proper and economical business management and security measures to protect our contractual partners and our business operations from misuse, endangerment of their data, secrets, information and rights (e.g. to involve telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of the applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or to fulfill legal obligations. The contractual partners will be informed about other forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.

We inform the contractual partners which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, by means of special markings (e.g. colours) or symbols (e.g. asterisks or similar), or personally.

We delete the data after statutory warranty and comparable obligations have expired, ie, in principle after 4 years, unless the data is stored in a customer account, e.g. for as long as it must be kept for legal archiving reasons. The statutory retention period is ten years for documents relevant to tax law and for trading books, inventories, opening balance sheets, annual financial statements, the work instructions and other organizational documents and accounting documents required to understand these documents, and six years for received commercial and business letters and reproductions of the commercial and business letters sent. The period begins at the end of the calendar year in which the last entry was made in the book, the inventory, the opening balance sheet, the annual financial statements or the management report were drawn up, the commercial or business letter was received or sent or the accounting document was created, and the recording was also made has been made or the other documents have been created.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

  • Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); Contact information (e.g. email, phone numbers); Contract data (e.g. subject of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Affected persons: customers; Interested persons; business and contractual partners.

  • Purposes of processing: provision of contractual services and customer service; Safety measures; contact requests and communication; office and organizational procedures; managing and responding to inquiries; Conversion measurement (measurement of the effectiveness of marketing measures); Profiles with user-related information (creating user profiles).

  • Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO); Legal obligation (Art. 6 Para. 1 S. 1 lit. c) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Customer account: Contractual partners can create an account within our online offer (e.g. customer or user account, "customer account" for short). If it is necessary to register a customer account, contractual partners will be informed of this as well as of the information required for registration. Customer accounts are not public and cannot be indexed by search engines. As part of the registration and subsequent registrations and uses of the customer account, we store the IP addresses of the customers together with the access times in order to be able to prove the registration and to prevent any misuse of the customer account. If customers have terminated their customer account, the data relating to the customer account will be deleted, subject to their retention being required for legal reasons. Customers are responsible for backing up their data upon termination of the customer account; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).

  • Watch list/wish list: Customers can create a product/wish list. In this case, the products will be stored as part of the fulfillment of our contractual obligations until the account is deleted, unless the product list entries are removed by the customer or we expressly point out different storage periods to the customer; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).

  • Customer loyalty program/ customer card: We process customer data as part of our customer loyalty program for the purpose of fulfilling the services that are provided to the participating customers as part of the customer loyalty program. For this purpose, the information collected from the customer and, if necessary, marked as such is stored in a customer profile. Information about the use of the customer loyalty program and the use of the associated services and advantages is also processed in the profile and only passed on to third parties (e.g. executing service providers) if necessary for the aforementioned purposes. The customer profiles will be deleted after the end of participation and only archived with the respective data to the extent that this is necessary for legal storage purposes or the fulfillment of legal (up to 11 years for tax information from the end of the year in which it was created) or contractual claims (up to three years from the end of the year of termination) may be required; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).

  • Economic analyzes and market research: For business reasons and in order to be able to identify market trends and the wishes of contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc., whereby the group of persons concerned includes contractual partners, interested parties, customers, Visitors and users of our online offer can fall. The analyzes are carried out for the purpose of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). In doing so, we can, if available, take into account the profiles of registered users together with their information, e.g. on services used. The analyzes serve us alone and are not disclosed externally, unless they are anonymous analyzes with summarized, i.e. anonymous values. Furthermore, we take the privacy of the users into account and process the data for analysis purposes as pseudonymously as possible and, if feasible, anonymously (e.g. as summarized data); Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

  • Shop and e-commerce: We process the data of our customers in order to enable them to select, purchase or order the selected products, goods and associated services, as well as their payment and delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution for our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such in the context of the ordering or comparable acquisition process and includes the information required for delivery or provision and billing as well as contact information in order to be able to hold any consultation; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).

  • Online courses and online training courses: We process the data of the participants in our online courses and online training courses (uniformly referred to as "participants") in order to be able to provide them with our course and training services. The data processed here, Art , the scope, purpose and necessity of their processing are determined by the underlying contractual relationship. The data basically includes information on the courses and services used and, insofar as part of our range of services, personal specifications and results of the participants. The forms of processing also include the Performance assessment and the evaluation of our services as well as those of the course and trainers; legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).

  • Management consulting: We process the data of our customers, clients and interested parties and other clients or contractual partners (uniformly referred to as "customers") in order to be able to provide them with our contractual or pre-contractual services, in particular consulting services. The processed data, the type, the The scope, purpose and necessity of their processing are determined by the underlying contractual and business relationship.Insofar as it is necessary for the fulfillment of our contract or by law, or if the customer has given their consent, we disclose or transmit the customer's data in compliance with the professional regulations to third parties or agents, such as authorities, courts or in the field of IT, office or comparable services; legal basis: fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).

  • Events: We process the data of the participants of the events, events and similar activities offered or organized by us (hereinafter referred to as “participants” and “events”) in order to enable them to participate in the events and use the services associated with participation enable services or actions. If we process health-related data, religious, political or other special categories of data in this context, then this is done within the scope of obviousness (e.g. in the case of thematically oriented events or is used for health care, security or with the consent of those affected). The information required is marked as such within the framework of the conclusion of the contract, order or comparable contract and includes the information required for the provision of services and billing as well as contact information in order to be able to hold any consultations. Insofar as we receive access to information from end customers, employees or other persons, we process this in accordance with the legal and contractual requirements; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).

  • Use of online platforms for offer and sales purposes

  • We offer our services on online platforms operated by other service providers. In this context, the data protection notices of the respective platforms apply in addition to our data protection notices. This applies in particular with regard to the execution of the payment process and the methods used on the platforms for measuring reach and for interest-based marketing.

  • Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); Contact information (e.g. email, phone numbers); Contract data (e.g. subject of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Data Subjects: Customers.

  • Purposes of processing: provision of contractual services and customer service; Marketing.

  • Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

  • Further information on processing processes, procedures and services:

  • Amazon: online marketplace for e-commerce; Service provider: Amazon EU S.à rl (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.amazon.de/; Data protection declaration: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

  • eBay: online marketplace for e-commerce; Service provider: eBay Marketplaces GmbH, Helvetiastrasse 15/17, 3005 Bern, Switzerland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.ebay.de/; Data protection declaration: https://www.ebay.de/help/policies/member-behavior-policies/datenschutzerklrung?id=4260.

  • Etsy: online marketplace for e-commerce; Service Provider: Etsy, Inc., 55 Washington Street, Suite 712, Brooklyn, NY 11201, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.etsy.com/de; Privacy Policy: https://www.etsy.com/de/legal/privacy/?ref=ftr.

  • Folksy: online marketplace for e-commerce; Service Provider: Folksy Ltd., 43 Westbourne Road, Sheffield, South Yorkshire, England, S10 2QT, UK; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://folksy.com; Privacy Policy: https://folksy.uservoice.com/knowledgebase/articles/54066-4-privacy-policy.

  • Rakuten: online marketplace for e-commerce; Service provider: Rakuten Deutschland GmbH, Geisfelder Str. 16, 96050 Bamberg, Germany; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.rakuten.de/; Data protection declaration: https://www.rakuten.de/info/datenschutz.

  • shopify: Platform through which e-commerce services are offered and carried out. The services and processes carried out in connection with them include in particular online shops, websites, their offers and content, community elements, purchase and payment transactions, customer communication as well as analysis and marketing; Service Provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.shopify.de; Privacy Policy: https://www.shopify.de/legal/datenschutz.

  • payment procedure

  • As part of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions (collectively "payment service providers").

  • The data processed by the payment service provider includes inventory data such as name and address, bank details such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, only information with confirmation or negative information about the payment. Under certain circumstances, the payment service provider may transmit the data to credit agencies. The purpose of this transmission is to check identity and creditworthiness. For this we refer to the terms and conditions and the data protection information of the payment service provider.

  • The terms and conditions and data protection notices of the respective payment service providers apply to the payment transactions, which can be accessed within the respective websites or transaction applications. We also refer to this for the purpose of further information and the assertion of revocation, information and other data subject rights.

  • Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); Contract data (e.g. subject of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms).

  • Affected persons: customers; Interested persons; Users (e.g. website visitors, users of online services); business and contractual partners.

  • Purposes of processing: provision of contractual services and customer service; Feedback (e.g. collecting feedback via online form); office and organizational procedures.

  • Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

  • Further information on processing processes, procedures and services:

  • Amazon Payments: payment services (technical connection of online payment methods); Service Provider: Amazon Payments Europe SCA 38 avenue JF Kennedy, L-1855 Luxembourg; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO); Website: https://pay.amazon.de/; Data protection declaration: https://pay.amazon.de/help/201212490.

  • American Express: payment services (technical connection of online payment methods); Service Provider: American Express Europe SA, Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO); Website: https://www.americanexpress.com/de; Data protection declaration: https://www.americanexpress.com/de/legal/online-datenschutzerklarung.html.

  • Apple Pay: payment services (technical connection of online payment methods); Service Provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO); Website: https://www.apple.com/de/apple-pay/; Data protection declaration: https://www.apple.com/legal/privacy/de-ww/.

  • Flattr: Flattr - online payment and donation service; Service Provider: Flattr AB, Box 4111, 203 12 Malmo, Sweden; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO); Website: https://flattr.com/; Privacy Policy: https://flattr.com/privacy.

  • Giropay: payment services (technical connection of online payment methods); Service provider: giropay GmbH, An der Welle 4, 60322 Frankfurt, Germany; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO); Website: https://www.giropay.de; Data protection declaration: https://www.giropay.de/rechts/datenschutzerklaerung/.

  • Google Pay: payment services (technical connection of online payment methods); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO); Website: https://pay.google.com/intl/de_de/about/; Privacy Policy: https://policies.google.com/privacy.

  • Klarna / Sofortüberweisung: payment services (technical connection of online payment methods); Service Provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO); Website: https://www.klarna.com/de; Data protection declaration: https://www.klarna.com/de/datenschutz.

  • Mastercard: payment services (technical connection of online payment methods); Service Provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO); Website: https://www.mastercard.de/de-de.html; Data protection declaration: https://www.mastercard.de/de-de/datenschutz.html.

  • Mollie: payment services (technical connection of online payment methods); Service Provider: Mollie BV, Keizersgracht 126, 1015 CW Amsterdam, The Netherlands; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO); Website: https://www.mollie.com/de; Data protection declaration: https://www.mollie.com/de/privacy.

  • PayPal: payment services (technical connection of online payment methods) (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO); Website: https://www.paypal.com/de; Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

  • Shop Pay (Shopify): payment services (technical connection of online payment methods); Service Provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO); Website: https://www.shopify.de; Privacy Policy: https://www.shopify.de/legal/datenschutz.

  • Stripe: payment services (technical connection of online payment methods); Service Provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO); Website: https://stripe.com; Privacy Policy: https://stripe.com/de/privacy.

  • SumUp Payment Services: payment services (payment links, card terminals and POS systems, transaction management); Service Provider: SumUp Limited, Block 8, Harcourt Centre, Charlotte Way, Dublin 2, Ireland D02 K580; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://sumup.de; Data protection declaration: https://sumup.de/datenschutzbedingungen.

  • Unzer: payment services (technical connection of online payment methods); Service provider: heidelpay GmbH, Vangerowstraße 18, 69115 Heidelberg, Germany; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO); Website: https://www.unzer.com/de/; Data protection declaration: https://www.unzer.com/de/datenschutz/.

  • Visa: payment services (technical connection of online payment methods); Service Provider: Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, UK; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO); Website: https://www.visa.de; Data protection declaration: https://www.visa.de/bedingungen/visa-privacy-center.html.

  • credit check

  • If we pay in advance or take comparable economic risks (e.g. when ordering on account), we reserve the right, in order to protect legitimate interests, to provide information on identity and creditworthiness for the purpose of assessing the credit risk on the basis of mathematical-statistical processes from service companies specialized in this (credit agencies ) to obtain.

  • We process the information received from the credit agencies about the statistical probability of non-payment as part of an appropriate discretionary decision on the establishment, implementation and termination of the contractual relationship. In the event of a negative result of the credit check, we reserve the right to refuse payment on account or any other advance payment.

  • The decision as to whether we will provide advance payment is made in accordance with Art. 22 GDPR solely on the basis of an automated decision in individual cases, which our software makes on the basis of information from the credit agency.

  • If we obtain the express consent of contractual partners, the legal basis for the credit report and the transmission of the customer's data to the credit agencies is the consent. If no consent is obtained, the credit check is based on our legitimate interests in the reliability of our payment claims.

  • Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); Contact information (e.g. email, phone numbers); Contract data (e.g. subject of the contract, term, customer category).

  • Affected persons: customers; Interested persons.

  • Purposes of processing: assessment of creditworthiness and creditworthiness.

  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).

  • Automated decisions in individual cases: credit check (decision based on a credit check).

  • Further information on processing processes, procedures and services:

  • Credit check as a prerequisite for the provision of payment options: The provision of payment options, eg payment on account or installment payments, can be made dependent on the result of the customer's credit check. In this case, we ask customers to agree to the credit check process; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).

  • AKV EUROPA – Alpine creditor association: credit agency; Service Provider: AKV EUROPA – Alpine Association of Creditors, Schleifmühlgasse 2, 1041 Vienna, Austria; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.akv.at/; Privacy Policy: https://www.akv.at/impressum.

  • Bisnode Deutschland GmbH: Credit agency; Service provider: Bisnode Deutschland GmbH, Robert-Bosch-Strasse 11, 64293 Darmstadt, Germany; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.bisnode.de; Data protection declaration: https://www.bisnode.de/datenschutz/.

  • Creditreform Boniversum GmbH and association of associations Creditreform eV: credit agency; Service provider: Creditreform Boniversum GmbH, Hellersbergstrasse 11, 41460 Neuss, Germany; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.boniversum.de/; Data protection declaration: https://www.boniversum.de/datenschutzerklaerung/.

  • Creditsafe Deutschland GmbH: credit agency; Service provider: Creditsafe Deutschland GmbH, Schreiberhauer Strasse 30, 10317 Berlin, Germany; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.creditsafe.com/de/de.html; Data protection declaration: https://www.creditsafe.com/de/de/rechts/datenschutz.html.

  • CRIF AG (Switzerland): credit agency; Service provider: CRIF AG, Hagenholzstrasse 81, 8050 Zurich, Switzerland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.crif.ch/; Data protection declaration: https://www.crif.ch/datenschutz/.

  • SCHUFA: credit agency; Service provider: SCHUFA Holding AG, private customer service center, PO Box 10 34 41, 50474 Cologne, Germany; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.schufa.de/de/; Data protection declaration: https://www.schufa.de/de/datenschutz/.

  • Provision of the online offer and web hosting

  • We process user data in order to be able to provide our online services to them. For this purpose we process the IP address of the user, which is necessary to transmit the content and functions of our online services to the browser or the end device of the user.

  • Types of data processed: usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Content data (e.g. entries in online forms).

  • Affected persons: users (e.g. website visitors, users of online services).

  • Purposes of processing: Provision of our online offer and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); Safety measures.

  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

  • Further information on processing processes, procedures and services:

  • Provision of online offer on rented storage space: For the provision of our online offer, we use storage space, computing capacity and software that we rent from a corresponding server provider (also called "web hoster") or obtain from another source; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

  • Provision of online offer on our own/dedicated server hardware: For the provision of our online offer, we use server hardware operated by us as well as the associated storage space, computing capacity and software; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

  • Collection of access data and log files: Access to our online offer is logged in the form of so-called "server log files". The address and name of the retrieved websites and files, date and time of retrieval, amounts of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong. The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure server utilization and stability; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or made anonymous. Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.

  • E-mail dispatch and hosting: The web hosting services we use also include the dispatch, receipt and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as other information regarding the e-mail dispatch (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data can also be processed for SPAM detection purposes. We ask you to note that e-mails are generally not sent in encrypted form on the Internet. As a rule, e-mails are encrypted during transport, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore assume no responsibility for the transmission path of the e-mails between the sender and receipt on our server; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

  • Content Delivery Network: We use a "Content Delivery Network" (CDN). A CDN is a service with the help of which the content of an online offer, in particular large media files such as graphics or program scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

  • Wix: hosting and software for creating, providing and operating websites, blogs and other online offers; Service Provider: Wix.com Ltd., 40 Nemal St., 6350671 Tel Aviv, Israel; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://de.wix.com/; Privacy Policy: https://de.wix.com/about/privacy; Order processing contract: https://www.wix.com/about/privacy-dpa-users; Further information: As part of the aforementioned Wix services, data may also be sent to Wix Inc., 500 Terry A. Francois Boulevard, San Francisco, California 94158, USA on the basis of standard contractual clauses or an equivalent data protection guarantee as part of further processing on behalf of Wix be transmitted.

  • Special notes on applications (apps)

  • We process the data of the users of our application insofar as this is necessary in order to be able to provide the application and its functionalities to the users, to monitor their security and to be able to develop them further. We can also contact users in compliance with legal requirements if communication is required for administration or use of the application. In addition, with regard to the processing of user data, we refer to the data protection information in this data protection declaration.

  • Legal bases: The processing of data, which is necessary for the provision of the functionalities of the application, serves to fulfill contractual obligations. This also applies if the provision of the functions requires user authorization (e.g. approval of device functions). If the processing of data is not necessary for the provision of the functionalities of the application, but serves the security of the application or our business interests (e.g. collection of data for the purpose of optimizing the application or security purposes), it is carried out on the basis of our legitimate interests Interests. If users are expressly asked for their consent to the processing of their data, the data covered by the consent will be processed on the basis of the consent.

  • Types of data processed: Inventory data (e.g. names, addresses); Meta/communication data (e.g. device information, IP addresses); payment data (e.g. bank details, invoices, payment history); Contract data (e.g. subject of the contract, term, customer category).

  • Affected persons: users (e.g. website visitors, users of online services).

  • Purposes of processing: Provision of contractual services and customer service.

  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

  • Further information on processing processes, procedures and services:

  • Commercial use: We process the data of the users of our application, registered users and any test users (hereinafter referred to as "users") in order to be able to provide them with our contractual services and on the basis of legitimate interests to ensure the security of our application and to develop it further to be able to The required information is marked as such within the framework of the conclusion of the use, order, order or comparable contract and may include the information required for the provision of services and for any billing as well as contact information in order to be able to hold any consultations; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).

  • Device authorizations for access to functions and data: The use of our application or its functionalities may require user authorizations to access certain functions of the devices used or to the data stored on the devices or accessible using the devices. By default, these permissions must be granted by the users and can be revoked at any time in the settings of the respective devices. The exact process for controlling app permissions may vary depending on users' device and software. If you need clarification, users can contact us. We would like to point out that the refusal or revocation of the respective authorizations can affect the functionality of our application.

  • Obtaining applications from app stores

  • Our application is obtained via special online platforms operated by other service providers (so-called "app stores"). In this context, the data protection notices of the respective app stores apply in addition to our data protection notices. This applies in particular with regard to the methods used on the platforms for measuring reach and for interest-based marketing as well as any liability to pay.

  • Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); Contact information (e.g. email, phone numbers); Contract data (e.g. subject of the contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Content data (e.g. entries in online forms).

  • Affected persons: customers; Users (e.g. website visitors, users of online services).

  • Purposes of processing: provision of contractual services and customer service; Marketing.

  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

  • Further information on processing processes, procedures and services:

  • Apple App Store: app and software sales platform; Service Provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.apple.com/de/ios/app-store/; Data protection declaration: https://www.apple.com/legal/privacy/de-ww/.

  • Google Play: app and software sales platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://play.google.com/store/apps?hl=de; Privacy Policy: https://policies.google.com/privacy.

  • Microsoft Store: app and software sales platform; Service Provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.microsoft.com/de-de/store/b/home; Data protection declaration: https://privacy.microsoft.com/de-de/privacystatement, security instructions: https://www.microsoft.com/de-de/trustcenter.

  • Registration, login and user account

  • Users can create a user account. As part of the registration, the users are informed of the required mandatory information and processed for the purpose of providing the user account on the basis of contractual fulfillment of obligations. The processed data includes in particular the login information (user name, password and an e-mail address).

  • When using our registration and login functions and when using the user account, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so.

  • Users can be informed by email about processes that are relevant to their user account, such as technical changes.

  • Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Meta/communication data (e.g. device information, IP addresses).

  • Affected persons: users (e.g. website visitors, users of online services).

  • Purposes of processing: provision of contractual services and customer service; Safety measures; managing and responding to inquiries; Provision of our online offer and user-friendliness.

  • Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

  • Further information on processing processes, procedures and services:

  • Registration with pseudonyms: Users may use pseudonyms as user names instead of real names; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).

  • Deletion of data after termination: If users have terminated their user account, their data with regard to the user account will be deleted, subject to a legal permission, obligation or consent of the user; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).

  • No storage obligation for data: It is the user's responsibility to back up their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all of the user's data stored during the contract period; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).

  • community features

  • The community functions we provide allow users to engage in conversations or other exchanges with one another. We ask you to note that the use of the community functions is only permitted in compliance with the applicable legal situation, our conditions and guidelines as well as the rights of other users and third parties.

  • Types of data processed: usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Affected persons: users (e.g. website visitors, users of online services).

  • Purposes of processing: provision of contractual services and customer service; Safety measures.

  • Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).

  • Further information on processing processes, procedures and services:

  • Protection of your own data: Users decide for themselves which data they disclose about themselves within our online offer. For example, when users provide information about themselves or participate in conversations. We ask users to protect their data and only publish personal data with caution and to the extent necessary. In particular, we ask users to note that they must protect the access data in a very special way and use secure passwords (ie, above all, long and random character combinations); Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).

Single sign-on login

"Single sign-on" or "single sign-on registration or "authentication" refers to procedures that allow users to log in with the help of a user account with a provider of single sign-on procedures (e.g a social network), also with our online offer. The prerequisite for single sign-on authentication is that the user is registered with the respective single sign-on provider and enters the required access data in the online form provided for this purpose, or .are already registered with the single sign-on provider and confirm the single sign-on registration via the button.

The authentication takes place directly with the respective single sign-on provider. As part of such authentication, we receive a user ID with the information that the user is logged in to the respective single sign-on provider under this user ID and an ID that we can no longer use for other purposes (so-called "user handle "). Whether additional data is transmitted to us depends solely on the single sign-on procedure used, on the selected data releases as part of the authentication and also on what data users have in the privacy or other settings of the user account with the single sign-on provider. Depending on the single sign-on provider and the choice of the user, it can be different data, usually it is the e-mail address and the user name. The password entered during the sign-on procedure with the single sign-on provider is neither visible to us nor is it stored by us.

Users are asked to note that their information stored by us can be automatically compared with their user account with the single sign-on provider, but this is not always possible or actually takes place. For example, if the user's e-mail address changes, they must change it manually in their user account with us.

If agreed with the users, we can use the single sign-on registration as part of or before the fulfillment of the contract, insofar as the users have been asked to do so, process it within the framework of consent and otherwise use it on the basis of our legitimate interests and those of the interests of the users in an effective and secure registration system.

If users decide that they no longer want to use the connection to their user account with the single sign-on provider for the single sign-on process, they must cancel this connection within their user account with the single sign-on provider. If users want to delete their data from us, they must cancel their registration with us.

  • Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Event data (Facebook) ("Event data" is data that can be transmitted by us to Facebook, e.g. via Facebook pixels (via apps or other means) and relates to people or their actions; Data includes, for example, information about visits to websites, interactions with content, functions, installation of apps, purchases of products, etc. The event data is processed in order to form target groups for content and advertising information (custom audiences); event data do not contain the actual content (such as comments written), no login information and no contact information (i.e. no names, e-mail addresses and telephone numbers).Event data will be deleted by Facebook after a maximum of two years formed target groups with the deletion of our Facebook account).

  • Affected persons: users (e.g. website visitors, users of online services).

  • Purposes of processing: provision of contractual services and customer service; Safety measures; registration procedure; Marketing; Profiles with user-related information (creating user profiles).

  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). The data of the readers are processed for the purposes of the publication medium only insofar as it is necessary for its presentation and the communication between authors and readers or for reasons of security. In addition, we refer to the information on the processing of visitors to our publication medium in the context of this data protection notice.

  • Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Affected persons: users (e.g. website visitors, users of online services).

  • Purposes of processing: provision of contractual services and customer service; Feedback (e.g. collecting feedback via online form); Provision of our online offer and user-friendliness; Safety measures; Management and response to inquiries.

  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Comments and Posts: When users leave comments or other posts, their IP addresses may be stored based on our legitimate interests. This is for our security if someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this case, we can be prosecuted for the comment or contribution and are therefore interested in the identity of the author. Furthermore, we reserve the right to process user information for the purpose of spam detection on the basis of our legitimate interests. On the same legal basis, in the case of surveys, we reserve the right to store the IP addresses of users for the duration of the survey and to use cookies to avoid multiple votes. The personal information provided in the comments and posts, any contact and website information as well as the content will be stored by us permanently until the user objects; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Contact and request management

When contacting us (e.g. via contact form, e-mail, telephone or via social media) as well as in the context of existing user and business relationships, the details of the requesting person are processed to the extent necessary to answer the contact request and any requested measures.

  • Types of data processed: contact details (e.g. e-mail, telephone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Affected persons: communication partners.

  • Purposes of processing: contact requests and communication; managing and responding to inquiries; Feedback (e.g. collecting feedback via online form); Provision of our online offer and user-friendliness.

  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).

Further information on processing processes, procedures and services:

  • Contact form: If users contact us via our contact form, e-mail or other communication channels, we process the data communicated to us in this context to process the communicated request; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Communication via Messenger

We use messengers for communication purposes and therefore ask you to observe the following information on the functionality of the messenger, on encryption, on the use of the metadata of the communication and on your options to object.

You can also contact us in alternative ways, e.g. by telephone or e-mail. Please use the contact options provided to you or the contact options specified within our online offer.

In the case of end-to-end encryption of content (ie the content of your message and attachments), please note that the communication content (ie the content of the message and attached images) is encrypted from end-to-end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use a current version of the messenger with activated encryption to ensure that the message content is encrypted.

However, we also point out to our communication partners that the providers of the messengers cannot see the content, but can find out that and when communication partners communicate with us as well as technical information on the device used by the communication partner and, depending on the settings of their device, also location information ( so-called metadata) are processed.

Notes on legal bases: If we ask communication partners for permission before communicating with them via Messenger, the legal basis for our processing of their data is their consent. Otherwise, if we do not ask for your consent and you contact us, for example, we use Messenger in relation to our contractual partners and in the context of contract initiation as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests in fast and efficient communication and fulfillment of the needs of our communication partners in communication via messenger. We would also like to point out that we will not transmit the contact data you have given us to Messenger for the first time without your consent.

Revocation, objection and deletion: You can revoke your consent at any time and object to communication with us via Messenger at any time. In the case of communication via Messenger, we delete the messages in accordance with our general deletion guidelines (ie, as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any information from the communication partner, if no reference to a previous conversation is to be expected and the deletion does not conflict with any statutory retention requirements.

Reservation of the reference to other communication channels: Finally, we would like to point out that for reasons of your security we reserve the right not to answer inquiries via Messenger. This is the case, for example, when internal contract details require particular secrecy or an answer via messenger does not meet the formal requirements. In such cases, we will refer you to more appropriate communication channels.

  • Types of data processed: contact details (e.g. e-mail, telephone numbers); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Affected persons: communication partners.

  • Purposes of processing: contact requests and communication; Direct marketing (e.g. by e-mail or post).

  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

Push messages

With the consent of the users, we can send the users so-called "push notifications". These are messages that are displayed on the screens, end devices or in the browsers of the users, even if our online service is not currently being actively used.

In order to register for the push notifications, users must confirm the request from their browser or end device to receive the push notifications. This approval process is documented and saved. The storage is necessary in order to recognize whether users have consented to receiving the push notifications and to be able to prove their consent. For these purposes, a pseudonymous browser identifier (so-called "push token") or the device ID of a terminal device is stored.

On the one hand, the push messages may be necessary for the fulfillment of contractual obligations (e.g. technical and organizational information relevant to the use of our online offer) and are otherwise, unless specifically mentioned below, sent on the basis of the user's consent. Users can change the receipt of push messages at any time using the notification settings of their respective browsers or end devices.

  • Types of data processed: usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Location data (information about the geographical position of a device or a person).

  • Affected persons: communication partners.

  • Purposes of processing: Provision of our online offer and user-friendliness; Range measurement (e.g. access statistics, recognition of returning visitors); Direct marketing (e.g. by e-mail or post).

  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).

Further information on processing processes, procedures and services:

  • Push notifications with promotional content: The push notifications we send may contain promotional information. The promotional push messages are processed on the basis of user consent. If the contents are specifically described as part of a consent to receive the advertising push messages, the descriptions are decisive for the consent of the user. In addition, our newsletters contain information about our services and us; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).

  • Location-dependent sending of push notifications: The push notifications we send can be displayed depending on the whereabouts of the user based on the location data transmitted by the end device used; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).

  • Analysis and success measurement: We evaluate push messages statistically and can thus recognize whether and when push messages were displayed and clicked on. This information is used to technically improve our push messages based on the technical data or the target groups and their retrieval behavior or the retrieval times. This analysis also includes determining whether the push messages are opened, when they are opened and whether users interact with their content or buttons. For technical reasons, this information can be assigned to the individual push message recipients. However, it is neither our aim nor, if used, that of the push message service provider to monitor individual users. Rather, the evaluations serve us to recognize the usage habits of our users and to adapt our push messages to them or to send different push messages according to the interests of our users. The evaluation of the push messages and the measurement of success are based on the express consent of the user, which is given with the consent to receive the push messages. Users can object to the analysis and performance measurement by unsubscribing from the push notifications. Unfortunately, a separate revocation of the analysis and performance measurement is not possible; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).

cloud services

We use software services that are accessible via the Internet and run on the servers of their providers (so-called "cloud services", also referred to as "software as a service") for the storage and management of content (e.g. document storage and management, exchange of documents, content and information with specific recipients or publication of content and information).

In this context, personal data can be processed and stored on the servers of the providers, insofar as these are part of communication processes with us or are otherwise processed by us, as set out in this data protection declaration. This data can include, in particular, master data and contact details of users, data on transactions, contracts, other processes and their content. The providers of the cloud services also process usage data and metadata, which they use for security purposes and to optimize the service.

If we use the cloud services to provide forms or similar documents and content for other users or publicly accessible websites, the providers can store cookies on the users' devices for web analysis purposes or to change user settings (e.g. in the case of media control). remember, save.

  • Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Image and/or video recordings (e.g. photographs or video recordings of a person).

  • Affected persons: customers; employees (e.g. employees, applicants, former employees); Interested persons; communication partner; Users (e.g. website visitors, users of online services).

  • Purposes of processing: office and organizational procedures; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); Provision of contractual services and customer service.

  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Adobe Creative Cloud: applications and cloud storage for photo editing, video editing, graphic design and web development; Service Provider: Adobe Systems Software Ireland Companies, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://www.adobe.com/de/creativecloud.html; Data protection:https://www.adobe.com/de/privacy.html; Order processing agreement: Provided by the service provider; Standard contractual clauses (ensuring the level of data protection when processing in third countries): inclusion in the order processing contract.

  • Amazon Drive: cloud storage service; Service provider: Amazon EU S.à rl (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://www.amazon.de; Data protection:https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

  • Apple iCloud: cloud storage service; Service Provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://www.apple.com/de/; Data protection:https://www.apple.com/legal/privacy/de-ww/.

  • Dropbox: cloud storage service; Service Provider: Dropbox, Inc., 333 Brannan Street, San Francisco, California 94107, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://www.dropbox.com/de; Data protection:https://www.dropbox.com/privacy; Order processing contract:https://assets.dropbox.com/documents/en/legal/dfb-data-processing-agreement.pdf; Standard contractual clauses (ensuring the level of data protection when processing in third countries):https://assets.dropbox.com/documents/en/legal/dfb-data-processing-agreement.pdf.

  • Google Cloud Services: cloud infrastructure services and cloud-based application software; Service Provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://cloud.google.com/; Data protection:https://policies.google.com/privacy; Order processing contract:https://cloud.google.com/terms/data-processing-addendum; Standard contractual clauses (ensuring the level of data protection when processing in third countries):https://cloud.google.com/terms/eu-model-contract-clause; Further information:https://cloud.google.com/privacy.

  • Google Cloud Storage: cloud storage, cloud infrastructure services and cloud-based application software; Service Provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://cloud.google.com/; Data protection:https://policies.google.com/privacy; Order processing contract:https://cloud.google.com/terms/data-processing-addendum; Standard contractual clauses (ensuring the level of data protection when processing in third countries):https://cloud.google.com/terms/eu-model-contract-clause; Further information:https://cloud.google.com/privacy.

  • Google Workspace: Cloud-based application software (e.g. text and spreadsheet editing, appointment and contact management), cloud storage and cloud infrastructure services; Service Provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://workspace.google.com/; Data protection:https://policies.google.com/privacy; Order processing contract:https://cloud.google.com/terms/data-processing-addendum; Standard contractual clauses (ensuring the level of data protection when processing in third countries):https://cloud.google.com/terms/eu-model-contract-clause; Further information:https://cloud.google.com/privacy.

  • mailbox.org: cloud storage service; Service provider: Heinlein Hosting GmbH, Schwedter Strasse 8/9A, 10119 Berlin, Germany; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: mailbox.org; Data protection:https://mailbox.org/de/datenschutzerklaerung.

  • Microsoft cloud services: cloud storage, cloud infrastructure services, and cloud-based application software; Service Provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland, Parent Company: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://microsoft.com/de-de; Data protection:https://privacy.microsoft.com/de-de/privacystatement, Safety instructions:https://www.microsoft.com/de-de/trustcenter; Order processing contract:https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA; Standard contractual clauses (ensuring the level of data protection when processing in third countries):https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA.

  • Nextcloud: cloud storage, cloud infrastructure services and cloud-based application software; Service provider: Nextcloud GmbH, Hauptmannsreute 44a, 70192 Stuttgart, Germany; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://nextcloud.com/de/; Data protection:https://nextcloud.com/de/privacy/.

  • Nextcloud (hosting on our own server): cloud storage service in which the operation and storage of the processed data takes place on a server managed by us; Service provider: Nextcloud GmbH, Hauptmannsreute 44a, 70192 Stuttgart, Germany; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://nextcloud.com/de/; Data protection:https://nextcloud.com/de/privacy/.

  • TeamDrive: cloud storage service; Service provider: TeamDrive Systems GmbH, Max-Brauer-Allee 50, 22765 Hamburg, Germany; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://teamdrive.com; CONDITIONS:https://teamdrive.com/datenschutzerklaerung/.

  • Newsletters and electronic notifications

  • We send newsletters, e-mails and other electronic notifications (hereinafter "newsletters") only with the consent of the recipient or legal permission. If the content of the newsletter is specifically described when registering for it, it is decisive for the consent of the user. Our newsletter also contains information about our services and us.

  • In order to register for our newsletters, it is generally sufficient if you enter your e-mail address. However, we may ask you to provide a name so that we can address you personally in the newsletter, or other information if this is necessary for the purposes of the newsletter.

  • Double opt-in procedure: Registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else's e-mail address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

  • Deletion and restriction of processing: We can store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the case of obligations to permanently observe contradictions, we reserve the right to store the e-mail address in a blacklist (so-called "blocklist") solely for this purpose.

  • The registration process is logged on the basis of our legitimate interests for the purpose of proving that it was carried out properly. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure shipping system.

  • Content:

  • Information about us, our services, promotions and offers.

  • Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Meta/communication data (e.g. device information, IP addresses); Usage data (e.g. websites visited, interest in content, access times).

  • Affected persons: communication partners.

  • Purposes of processing: direct marketing (e.g. by e-mail or post).

  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).

  • Possibility of objection (opt-out): You can cancel the receipt of our newsletter at any time, ie revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably e-mail.

  • Further information on processing processes, procedures and services:

  • Measurement of opening and click rates: The newsletters contain a so-called "web beacon", ie a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from their server of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, is initially collected.This information is used to technically improve our newsletter on the basis of the technical data or the target groups and their reading behavior on the basis of their retrieval locations (which can be determined using the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and in their Profiles are stored until they are deleted.The evaluations are used by us s to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. The measurement of the opening rates and click rates as well as the storage of the measurement results in the user profiles and their further processing are based on the consent of the user. Unfortunately, a separate revocation of the performance measurement is not possible. In this case, the entire newsletter subscription must be canceled or objected to. In this case, the stored profile information will be deleted; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).

  • Promotional communication via e-mail, post, fax or telephone

  • We process personal data for the purpose of advertising communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements.

  • The recipients have the right to revoke their consent at any time or to object to advertising communication at any time.

  • After revocation or objection, we store the data required to prove the previous authorization for contacting or sending up to three years after the end of the year of the revocation or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of a possible defense against claims. On the basis of the legitimate interest in permanently observing the revocation or objection of the user, we also store the data required to avoid being contacted again (e.g. e-mail address, telephone number, name depending on the communication channel).

  • Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, telephone numbers).

  • Affected persons: communication partners.

  • Purposes of processing: direct marketing (e.g. by e-mail or post).

  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

  • Sweepstakes and Contests

  • We process the personal data of participants in sweepstakes and competitions only in compliance with the relevant data protection regulations, insofar as the processing is contractually required for the provision, implementation and processing of the sweepstakes, the participants have consented to the processing or the processing serves our legitimate interests (e.g. in the security of the competition or the protection of our interests from misuse by possible collection of IP addresses when submitting competition entries).

  • If entries by participants are published as part of the competition (e.g. as part of a voting or presentation of the competition entries or the winners or reporting on the competition), we would like to point out that the names of the participants may also be published in this context. The participants can object to this at any time.

  • If the competition takes place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as "online platform"), the usage and data protection provisions of the respective platforms also apply. In these cases, we would like to point out that we are responsible for the information provided by the participants in the context of the competition and inquiries regarding the competition are to be addressed to us.

  • The participants' data will be deleted as soon as the sweepstakes or competition has ended and the data is no longer required to inform the winners or because queries about the sweepstakes are to be expected. In principle, the data of the participants will be deleted no later than 6 months after the end of the competition. Winners' data may be retained for a longer period of time, for example in order to be able to answer questions about the prizes or to be able to fulfill the prizes; in this case, the retention period depends on the type of prize and is, for example, up to three years for items or services in order to be able to process warranty cases, for example. Furthermore, the data of the participants can be stored longer, for example in the form of reporting on the competition in online and offline media.

  • If data was also collected for other purposes as part of the competition, its processing and storage period are based on the data protection notices for this use (e.g. in the case of registration for the newsletter as part of a competition).

  • Types of data processed: Inventory data (e.g. names, addresses); Content data (e.g. entries in online forms); Meta/communication data (e.g. device information, IP addresses).

  • Affected persons: Sweepstakes and competition participants.

  • Purposes of processing: conducting sweepstakes and competitions.

  • Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).

  • Web analysis, monitoring and optimization

  • The web analysis (also referred to as "reach measurement") serves to evaluate the flow of visitors to our online offer and can include behavior, interests or demographic information about the visitors, such as age or gender, as pseudonymous values. With the help of the range analysis, we can, for example, identify at what time our online offer or its functions or content are used most frequently or invite people to use them again. We can also understand which areas need optimization.

  • In addition to web analysis, we can also use test procedures, for example to test and optimize different versions of our online offering or its components.

  • Unless otherwise stated below, profiles, ie data summarized for a usage process, can be created for these purposes and information can be stored in a browser or in a terminal device and read from it. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used and information on usage times. If users have given their consent to us or the providers of the services we use to collect their location data, location data can also be processed.

  • The IP addresses of the users are also saved. However, we use an IP masking process (ie pseudonymization by shortening the IP address) to protect users. In general, no clear user data (e.g. e-mail addresses or names) are stored in the context of web analysis, A/B testing and optimization, but pseudonyms. This means that we and the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective process.

  • Types of data processed: usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Content data (e.g. entries in online forms).

  • Affected persons: users (e.g. website visitors, users of online services).

  • Purposes of processing: remarketing; Target group formation (determination of target groups relevant for marketing purposes or other output of content); Range measurement (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (creating user profiles); Provision of our online offer and user-friendliness; A/B testing; Feedback (e.g. collecting feedback via online form); Heatmaps (mouse movements by users, which are combined to form an overall picture); Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); click tracking; Marketing; Tracking (e.g. interest/behavioural profiling, use of cookies); Conversion measurement (measurement of the effectiveness of marketing measures); target group building.

  • Security measures: IP masking (pseudonymization of the IP address).

  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

  • Further information on processing processes, procedures and services:

  • 1&1 IONOS WebAnalytics: range measurement and web analysis; Service provider: 1&1 IONOS SE, Elgendorfer Str. 57, 56410 Montabaur, Germany; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://www.ionos.de; Privacy Policy: https://www.ionos.de/terms-gtc/terms-privacy; Further information: The data is collected either by a pixel or by a log file, without the use of cookies; the IP address of the visitor is transmitted when a page is called up, anonymized immediately after transmission and further processed without personal reference; the data is processed on the basis of an order processing contract.

  • Adobe Analytics: Adobe Analytics; Service Provider: Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://www.adobe.com/de/analytics/adobe-analytics.html; Data protection declaration: https://www.adobe.com/de/privacy.html.

  • Amazon Personalize: Amazon Personalize is a machine learning service that makes it easier for developers to create customized recommendations for customers using their applications; Service Provider: Amazon Web Services EMEA SARL, 38 avenue John F. Kennedy, L-1855, Luxembourg; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://aws.amazon.com/de/personalize/; Privacy Policy: https://aws.amazon.com/privacy/; Order processing contract: https://aws.amazon.com/de/compliance/gdpr-center/; Standard contractual clauses (ensuring the level of data protection when processing in third countries): inclusion in the order processing contract.

  • Burst Statistics: Service Provider: Hosted locally on our server, no data sharing with third parties; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://de.wordpress.org/plugins/burst-statistics/.

  • econda Analytics: web analysis/ range measurement; Service provider: econda GmbH, Zimmerstr. 6, 76137 Karlsruhe, Germany; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://www.econda.de; Data protection declaration: https://www.econda.de/datenschutzanleitung/; Possibility of objection (opt-out): https://www.econda.de/widerruf-zur-datenspeicherung.

  • etracker: web analysis/ range measurement; Service provider: etracker GmbH, Erste Brunnenstraße 1 20459 Hamburg, Germany; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://www.etracker.com; Data protection declaration: https://www.etracker.com/datenschutz/; Order processing contract: https://www.etracker.com/av-vertrag/.

  • Google Optimize: Use of Google Analytics data for the purpose of improving areas of our online offering and better targeting our marketing measures to potential user interests; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://optimize.google.com; Privacy Policy: https://policies.google.com/privacy; Order processing contract: https://business.safety.google/adsprocessorterms; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms; More information: https://privacy.google.com/businesses/adsservices (types of processing and the data processed).

  • Firebase: Google Firebase is a platform for developers of applications ("apps" for short) for mobile devices and websites. Google Firebase offers a variety of functions for testing apps, monitoring their functionality and optimizing them (based on on the following overview page: https://firebase.google.com/products). “Cloud Computing”). Google Firebase also offers interfaces that allow users of the app to interact with other services, e.g. authentication using services such as Facebook, Twitter or an e-mail password combination. ; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://firebase.google.com; Privacy Policy: https://policies.google.com/privacy.

  • Google Analytics: web analysis, range measurement and measurement of user flows; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Order processing contract: https://business.safety.google/adsprocessorterms; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms; Objection option (opt-out): opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://adssettings.google.com/authenticated; More information: https://privacy.google.com/businesses/adsservices (types of processing and the data processed).

  • Google Universal Analytics: Range measurement and web analysis - We use Universal Analytics, a version of Google Analytics, to carry out a user analysis based on a pseudonymous user identification number. This identification number  does not contain any clear data, such as names or e-mail addresses. It is used to allocate analysis information to a user, e.g. to recognize which content users have called up during use or whether they call up our online offer again. Here,  pseudonymous user profiles are created with information from the use of various devices; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://marketingplatform.google.com; Terms and Conditions: https://business.safety.google/adsprocessorterms/; Privacy Policy: https://policies.google.com/privacy; Order processing contract: https://business.safety.google/adsprocessorterms; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms; Objection option (opt-out): opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://adssettings.google.com/authenticated; More information: https://privacy.google.com/businesses/adsservices (types of processing and the data processed).

  • Google Analytics 4: We use Google Analytics to perform user analysis based on a pseudonymous user identification number. This identification number does not contain any unique data, such as names or e-mail addresses. It is used to assign analysis information to an end device in order to recognize which content the user has called up within one or more usage processes, which search terms they have used, called them up again or interacted with our online offer. The time of use and its duration are also stored, as well as the sources of the users who refer to our online offer and technical aspects of their end devices and browsers. Pseudonymous profiles of users are created with information from the use of various devices, whereby cookies can be used. Analytics provides higher-level geographic location data by collecting the following metadata from IP lookup: "City" (and the city's derived latitude and longitude), "Continent", "Country", "Region" , "subcontinent" (and their ID-based equivalents). To ensure the protection of user data in the EU, Google receives and processes all user data via domains and servers within the EU. The IP address of the users is not logged and by default the last two digits are truncated. The IP address is shortened on EU servers for EU users. Also, all sensitive data collected from EU users is deleted before being collected through EU domains and servers; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Order processing contract: https://business.safety.google/adsprocessorterms/; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms; Objection option (opt-out): opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://adssettings.google.com/authenticated; More information: https://privacy.google.com/businesses/adsservices (types of processing and the data processed).

  • Google Signals (Google Analytics feature): Google Signals are session data from websites and apps that Google associates with users who have logged into their Google Accounts and activated ad personalization. This mapping of data to these logged-in users is used to enable cross-device reporting, cross-device remarketing and cross-device conversion measurement. These include: Cross-platform reports - combining data across devices and activities from different sessions using your User ID or Google Signals data, allowing an understanding of user behavior at every step of the conversion process, from initial contact to conversion and beyond; Remarketing with Google Analytics - creating remarketing audiences from Google Analytics data and sharing those audiences with linked advertising accounts; Demographics and interests - Google Analytics collects additional information about demographics and interests from users who are logged into their Google accounts and have activated ad personalization; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://support.google.com/analytics/answer/7532985?hl=de; Privacy Policy: https://policies.google.com/privacy; Order processing contract: https://business.safety.google/adsprocessorterms; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms; More information: https://privacy.google.com/businesses/adsservices (types of processing and the data processed).

  • No collection of detailed location and device data (Google Analytics function): No detailed location and device data are collected (further information: https://support.google.com/analytics/answer/12017362).

  • Google Analytics without cookies: Range measurement and web analysis - We use Google Analytics without cookies. This means that no files serving to create a profile are stored on the end devices of the users. The information required for measurement and analysis is only stored and processed on the Google server. Pseudonymous user profiles are created here; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Order processing contract: https://business.safety.google/adsprocessorterms; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms; Objection option (opt-out): opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://adssettings.google.com/authenticated; More information: https://privacy.google.com/businesses/adsservices (types of processing and the data processed).

  • Google Analytics in consent mode: In consent mode, personal user data is processed by Google for measurement and advertising purposes, depending on the user's consent. Consent is obtained from users as part of our online services. If the users do not give their consent at all, the data will only be processed on an aggregated level (ie not assigned and summarized to individual users). If the consent only includes the statistical measurement, no personal data of the user will be processed for the advertisement placement or the measurement of the advertising success (so-called "conversion"); Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://support.google.com/analytics/answer/9976101?hl=en.

  • Target group formation with Google Analytics: We use Google Analytics to display the ads placed within the advertising services of Google and its partners only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products , which are determined based on the websites visited) that we transmit to Google (so-called “remarketing” or “Google Analytics audiences”). With the help of remarketing audiences, we also want to ensure that our ads correspond to the potential interests of users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://marketingplatform.google.com; Legal basis: https://business.safety.google/adsprocessorterms/; Privacy Policy: https://policies.google.com/privacy; Order processing contract: https://business.safety.google/adsprocessorterms/; Further information: Types of processing and the data processed: https://privacy.google.com/businesses/adsservices; Data processing terms for Google advertising products and standard contractual clauses for third-country transfers of data: https://business.safety.google/adsprocessorterms.

  • Google Tag Manager: Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate other services into our online offer (please refer to further information in this data protection declaration). With the Tag Manager itself (which implements the tags), e.g. For example, no user profiles have been created or cookies have been saved. Google only learns the IP address of the user, which is necessary to run Google Tag Manager; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Order processing contract: https://business.safety.google/adsprocessorterms; Standard contractual clauses (ensuring the level of data protection when processing in third countries): https://business.safety.google/adsprocessorterms; More information: https://privacy.google.com/businesses/adsservices (types of processing and the data processed).

  • Hotjar Observe: Software for the analysis and optimization of online offers based on pseudonymous measurements and analyzes of user behavior, including in particular A/B tests (measurement of the popularity and user-friendliness of different content and functions), measurement of click paths and interaction with content and functions of the online offer (so-called heat maps and recordings); Service Provider: Hotjar Ltd., 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta ; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://www.hotjar.com; Privacy Policy: https://www.hotjar.com/legal/policies/privacy; Deletion of data: the cookies used by Hotjar have different "lifetimes"; some stay up to 365 days, some only valid during the current visit; Cookie Policy: https://www.hotjar.com/legal/policies/cookie-information; Possibility of objection (opt-out): https://www.hotjar.com/legal/compliance/opt-out.

  • Jetpack (WordPress Stats): Jetpack provides analysis - functions for WordPress software; Service Provider: Aut O'Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://automattic.com; Privacy Policy: https://automattic.com/privacy.

  • Matomo (without cookies): Matomo is a data protection-friendly web analysis software that is used without cookies and in which returning users are recognized with the help of a so-called "digital fingerprint", which is stored anonymously and changed every 24 hours; With the "digital fingerprint", user movements within our online offer are recorded with the help of pseudonymised IP addresses in combination with user-side browser settings in such a way that conclusions about the identity of individual users are not possible. The user data collected as part of the use of Matomo is only processed by us and not shared with third parties; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://matomo.org/.

  • Matomo: Matomo is software that is used for web analysis and range measurement purposes. When using Matomo, cookies are generated and stored on the user's end device. The user data collected as part of the use of Matomo is only processed by us and not shared with third parties. The cookies are stored for a maximum period of 13 months: https://matomo.org/faq/general/faq_146/; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Deletion of data: The cookies are stored for a maximum of 13 months.

  • Mouseflow: The purpose of data processing is to analyze websites and their visitors (heat maps and click tracking). Cookies can be used for this and user profiles can be created. This creates a log of mouse movements and clicks with the intention of randomly playing back individual website visits and deriving potential improvements for the website from this. The data collected with Mouseflow will not be used to personally identify the user without the user's separate consent and will not be combined with personal data about the bearer of the pseudonym; Service Provider: Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://mouseflow.com/de; Privacy Policy: https://mouseflow.com/de/privacy/; Possibility of objection (opt-out): https://mouseflow.de/opt-out/.

  • Optimizely: web analysis, testing, optimization; Service Provider: Optimizely Inc, 631 Howard Street, Suite 100, San Francisco, CA 94105, USA; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://www.optimizely.com; Data protection declaration: https://www.optimizely.com/de/privacy.

  • Visual Website Optimizer: Visual Website Optimizer - testing and optimization; Service Provider: Wingify Software Private Limited, 404, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi 110034, India; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://vwo.com; Privacy Policy: https://vwo.com/privacy-policy/.

  • VG Wort / scalable central measurement method: VG Wort / scalable central measurement method - We use "session cookies" from VG Wort, Munich, to measure access to texts in order to record the probability of copying. Session cookies are small pieces of information that a provider stores in the memory of the visitor's computer. A randomly generated unique identification number, a so-called session ID, is stored in a session cookie. A cookie also contains information about its origin and the storage period. Session cookies cannot store any other data. These measurements are carried out by Kantar Germany GmbH according to the Scalable Central Measurement Method (SZM). They help to determine the copy probability of individual texts to compensate authors and publishers for legal claims. We do not collect any personally identifiable information through cookies. With the scalable central measurement method, anonymous measurement values are collected. The access number measurement alternatively uses a session cookie or a signature, which is created from various automatically transmitted information from your browser, to recognize computer systems. IP addresses are only processed in an anonymous form. The process was developed with data protection in mind. The only aim of the procedure is to determine the copy probability of individual texts. At no time individual users are identified. Your identity is always protected. You will not receive any advertising through the system; Service provider: collecting society WORT (VG WORT), Untere Weidenstraße 5, 81543 Munich, Germany; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website: https://www.vgwort.de; Data protection declaration: https://www.vgwort.de/hilfsseiten/datenschutz.html.

  • Yandex-Metrica: analysis, click tracking and website optimization; Service Provider: Yandex Oy, Moreenikatu 6, 04600 Mantsala, Finland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://yandex.com; Privacy Policy: https://yandex.com/legal/privacy/; Standard contractual clauses (ensuring the level of data protection when processing in third countries): Agreed between Yandex Oy and YANDEX LLC, 16 Lva Tolstogo st., Moscow, 11 902 1, Russia, which is responsible for processing the data.

  • Visitor Analytics: website statistics, user behavior analysis, A/B testing, visitor feedback and surveys; Service provider: Visitor Analytics GmbH, Stefan-George-Ring 19, 81929 Munich, Germany; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://www.visitor-analytics.io/de/; Data protection declaration: https://www.visitor-analytics.io/de/support/ legal-data-protection-certificates/; Order processing contract: https://www.visitor-analytics.io/de/support/ legal-data-protection-certificates/standard-integration/data-processing-contract-cookie-information/.

  • Online marketing

  • We process personal data for online marketing purposes, which may include the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of their effectiveness.

  • For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar processes are used, by means of which the information about the user relevant to the presentation of the aforementioned content is stored. This information can include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times and functions used. If users have consented to the collection of their location data, this can also be processed.

  • The IP addresses of the users are also saved. However, we use available IP masking procedures (ie pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) are stored as part of the online marketing process, but pseudonyms. This means that we and the providers of the online marketing process do not know the actual identity of the users, only the information stored in their profiles.

  • The information in the profiles is usually stored in the cookies or by means of similar processes. These cookies can later generally also be read on other websites that use the same online marketing process and analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing process provider.

  • As an exception, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing process we use and the network connects the user's profile with the aforementioned information. We kindly ask you to note that users can make additional agreements with the providers, e.g. by giving their consent during registration.

  • In principle, we only receive access to summarized information about the success of our advertisements. However, we can use so-called conversion measurements to check which of our online marketing processes have led to a so-called conversion, ie, to a contract with us, for example. The conversion measurement is only used to analyze the success of our marketing measures.

  • Unless otherwise stated, please assume that cookies used will be stored for a period of two years.

  • Types of data processed: content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Event data (Facebook) ("Event data" is data that can be transmitted by us to Facebook, e.g. via Facebook pixels (via apps or other means) and relates to people or their actions; Data includes, for example, information about visits to websites, interactions with content, functions, installation of apps, purchases of products, etc. The event data is processed in order to form target groups for content and advertising information (custom audiences); event data do not contain the actual content (such as comments written), no login information and no contact information (i.e. no names, e-mail addresses and telephone numbers).Event data will be deleted by Facebook after a maximum of two years formed target groups with the deletion of our Facebook account).

  • Affected persons: users (e.g. website visitors, users of online services).

  • Purposes of processing: range measurement (e.g. access statistics, recognition of returning visitors); Tracking (e.g. interest/behavioural profiling, use of cookies); Conversion measurement (measurement of the effectiveness of marketing measures); target group formation; Marketing; Profiles with user-related information (creating user profiles); Target group formation (determination of target groups relevant for marketing purposes or other output of content); Provision of our online offer and user-friendliness.

  • Security measures: IP masking (pseudonymization of the IP address).

  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).

  • Possibility of objection (opt-out): We refer to the data protection notices of the respective providers and the possibilities of objection specified for the providers (so-called "opt-out"). If no explicit opt-out option has been specified, you can turn off cookies in your browser settings. However, this can limit the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-Territory: https://optout.aboutads.info.

  • Further information on processing processes, procedures and services:

  • Facebook pixel and target group formation (custom audiences): With the help of the Facebook pixel (or comparable functions, for the transmission of event data or contact information via interfaces in apps), it is possible for Facebook to use the visitors of our online offer as a target group for the To determine the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel so that the Facebook ads we have placed are only available to users on Facebook and within the services of the partners cooperating with Facebook (so-called "Audience Network" https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products that can be seen from the websites visited) that we transmit to Facebook (so-called "Custom Audiences") We also want to use the Facebook pixel to ensure that our Facebook ads are relevant to users' potential interests and are not annoying.The Facebook pixel also allows us to understand the effectiveness of Facebook ads for statistical and market research purposes by seeing who whether users were redirected to our website after clicking on a Facebook ad (so-called "K conversion measurement"); Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Further information: User event data, ie information on behavior and interests, is used for the purposes of targeted advertising and target group building on the basis of the agreement on joint responsibility ("Supplement for persons responsible", https://www.facebook.com/ legal/controller_addendum). Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, an EU based company. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transmission of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the agreement between Meta Platforms Ireland Limited and Meta Platforms, Inc. concluded standard contractual clauses).

Affiliate Programs and Affiliate Links

We include so-called affiliate links or other references (which may include, for example, search masks, widgets or discount codes) to the offers and services of third parties in our online offer (collectively referred to as "affiliate links"). If users follow the affiliate links or subsequently take advantage of the offers, we may receive a commission or other benefits from these third parties (collectively referred to as "commission").

In order to be able to track whether the users have taken advantage of the offers of an affiliate link used by us, it is necessary for the respective third-party providers to know that the users have followed an affiliate link used within our online offer. The assignment of the affiliate links to the respective business transactions or to other actions (e.g. purchases) serves solely the purpose of the commission statement and is canceled as soon as it is no longer required for the purpose.

For the purposes of the aforementioned assignment of the affiliate links, the affiliate links can be supplemented with certain values that are part of the link or can be stored in some other way, e.g. in a cookie. The values can include, in particular, the source website (referrer), the time, an online ID of the operator of the website on which the affiliate link was located, an online ID of the respective offer, the type of link used, the type of offer and an online identifier of the user.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data is processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Types of data processed: contract data (e.g. subject matter of contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Affected persons: users (e.g. website visitors, users of online services).

  • Purposes of processing: affiliate tracking.

  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Customer reviews and rating methods

We participate in review and rating processes to evaluate, optimize, and promote our services. If users rate us via the rating platforms or methods involved or give us feedback in any other way, the general terms and conditions of business or terms of use and the data protection notices of the providers also apply. As a rule, the evaluation also requires registration with the respective providers.

In order to ensure that the reviewers have actually used our services, we transmit the data required for this with regard to the customer and the service used to the respective rating platform (including name, e-mail address and order number or article number). This data is only used to verify the authenticity of the user.

  • Types of data processed: contract data (e.g. subject matter of contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Affected persons: customers; Users (e.g. website visitors, users of online services).

  • Purposes of processing: feedback (e.g. collecting feedback via online form); Marketing.

  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Evaluation widget: We integrate so-called "evaluation widgets" into our online offer. A widget is a function and content element integrated into our online offer that displays variable information. It can, for example, take the form of a seal or comparable element, sometimes also " Badge". The corresponding content of the widget is displayed within our online offer, but it is retrieved from the servers of the respective widget provider at that moment. This is the only way to always show the current content, especially the respective Current rating. To do this, a data connection must be established from the website called up within our online offer to the widget provider's server and the widget provider receives certain technical data (access data, including IP address) that are necessary for the content of the widget to be displayed can be delivered to the user's browser r Information that users have visited our online offer. This information can be stored in a cookie and used by the widget provider to identify which online offers that participate in the evaluation process have been visited by the user. The information may be stored in a user profile and used for advertising or market research purposes; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Presence in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data can be processed outside of the European Union. This can result in risks for the user, because it could make it more difficult to enforce the user's rights, for example.

Furthermore, user data is usually processed within social networks for market research and advertising purposes. For example, usage profiles can be created on the basis of usage behavior and the resulting interests of users. The usage profiles can in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the user. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and the interests of the users are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the possibility of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

Also in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. If you still need help, you can contact us.

  • Types of data processed: contact details (e.g. e-mail, telephone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses).

  • Affected persons: users (e.g. website visitors, users of online services).

  • Purposes of processing: contact requests and communication; Feedback (e.g. collecting feedback via online form); Marketing.

  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Instagram: social network; Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://www.instagram.com; Data protection:https://instagram.com/about/legal/privacy.

  • Facebook pages: Profiles within the Facebook social network - we are jointly responsible with Meta Platforms Ireland Limited for the collection (but not further processing) of data from visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they take (see “Things Done and Provided by You and Others” in the Facebook Data Policy:https://www.facebook.com/policy), as well as information about the devices used by the users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under "Device information" in the Facebook data policy:https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, called "Page Insights," to site operators so that they can gain insights into how people are using their Pages and interact with the content associated with them. We have entered into a special agreement with Facebook ("Page Insights Information",https://www.facebook.com/legal/terms/page_controller_addendum), in which it is regulated in particular which security measures Facebook must observe and in which Facebook has declared its willingness to fulfill the rights of the data subject (ie users can, for example, send information or requests for deletion directly to Facebook). The rights of users (in particular to information, deletion, objection and complaints to the competent supervisory authority) are not restricted by the agreements with Facebook. For more information, see "Page Insights Information" (https://www.facebook.com/legal/terms/information_about_page_insights_data); Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://www.facebook.com; Data protection:https://www.facebook.com/about/privacy; Standard contractual clauses (ensuring the level of data protection when processing in third countries):https://www.facebook.com/legal/EU_data_transfer_addendum; Further information: Agreement of joint responsibility:https://www.facebook.com/legal/terms/information_about_page_insights_data. Joint controllership is limited to the collection and transmission of data to Meta Platforms Ireland Limited, an EU based company. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transmission of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the agreement between Meta Platforms Ireland Limited and Meta Platforms, Inc. concluded standard contractual clauses).

  • Facebook Groups: Interest groups within the Facebook social network - We use the "Groups" function of the Facebook platform to create interest groups within which Facebook users can contact each other or us and exchange information. We process the personal data of the users of our groups insofar as this is necessary for the purpose of group use and moderation. Our policies within groups may provide additional guidelines and information about the use of each group. This data includes information on first and last names, as well as published or privately communicated content, as well as values on the status of group membership or group-related activities, such as joining or leaving, as well as the times of the aforementioned data. We also refer to the processing of user data by Facebook itself. This data includes information about the types of content that users view or interact with, or the actions they take (see under “Taken by you and others and Things Provided” in the Facebook Data Policy:https://www.facebook.com/policy), as well as information about the devices used by the users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under "Device information" in the Facebook data policy:https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services called "Insights" to group owners to provide insights into how people interact with their groups and with interact with the content associated with them; Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://www.facebook.com; Data protection:https://www.facebook.com/about/privacy.

  • Facebook events: Event profiles within the Facebook social network - We use the "Events" function on the Facebook platform to refer to events and dates and to contact users (participants and interested parties) and to be able to exchange information . We process the personal data of the users of our event pages insofar as this is necessary for the purpose of the event page and its moderation. This data includes information on first and last names, as well as published or privately communicated content, as well as values for the status of participation and the time information for the aforementioned data. We also refer to the processing of user data by Facebook itself. This data includes information about the types of content that users view or interact with, or the actions they take (see under “Taken by you and others and Things Provided” in the Facebook Data Policy:https://www.facebook.com/policy), as well as information about the devices used by the users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under "Device information" in the Facebook data policy:https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services called "Insights" to Event Providers to provide insights into how people are interacting with their Event Pages and with interact with the content associated with them; Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://www.facebook.com; Data protection:https://www.facebook.com/about/privacy.

  • LinkedIn: social network; Service Provider: LinkedIn Ireland Unlimited Company, Wilton Plaza Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://www.linkedin.com; Data protection:https://www.linkedin.com/legal/privacy-policy; Order processing contract:https://legal.linkedin.com/dpa; Standard contractual clauses (ensuring the level of data protection when processing in third countries):https://legal.linkedin.com/dpa; Possibility of objection (opt-out):https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

  • Pinterest: social network; Service Provider: Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://www.pinterest.com; Data protection:https://about.pinterest.com/de/privacy-policy; For more information: Pinterest Data Sharing Appendix (APPENDIX A):https://business.pinterest.com/de/pinterest-advertising-services-agreement/.

  • Snapchat: social network; Service Provider: Snap Inc., 3000 31st Street, Santa Monica, California 90405 USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://www.snapchat.com/; Data protection:https://www.snap.com/de-DE/privacy/privacy-policy, Cookie Policy:https://www.snap.com/de-DE/cookie-policy; Standard contractual clauses (ensuring the level of data protection when processing in third countries):https://www.snap.com/en-US/terms/standard-contractual-clauses.

  • TikTok: social network / video platform; Service Provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://www.tiktok.com; Data protection:https://www.tiktok.com/de/privacy-policy.

  • Twitter: social network; Service Provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, Parent Company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Data protection:https://twitter.com/privacy, (settings:https://twitter.com/personalization).

  • Vimeo: social network and video platform; Service Provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://vimeo.com; Data protection:https://vimeo.com/privacy.

  • YouTube: social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Data protection:https://policies.google.com/privacy; Possibility of objection (opt-out):https://adssettings.google.com/authenticated.

  • Xing: social network; Service provider: New Work SE, Am Strandkai 1, 20457 Hamburg, Germany; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://www.xing.de; Data protection:https://privacy.xing.com/de/datenschutzerklaerung.

  • Social Media Wall / Social Media Newsroom: A "social media wall" or "social media newsroom" is a compilation of posts from different social networks that mention us or contain a hashtag with our name or the name of a campaign. This includes mentions of posts we make on social media, as well as posts made by users. The content of the posts is automatically obtained from the respective social networks in accordance with the terms and permissions of the authors, and users can object to the display at any time. The authors are generally responsible for the content of the contributions. The providers of the respective social networks are responsible for processing the data in connection with the presentation of the contributions and their content. We refer to the information on the respective social networks in the context of this data protection declaration. Notwithstanding the rights of the users concerned, we recommend that users (also) contact the respective authors or providers of the respective social networks in the event of requests for information and complaints about contributions that were not written by us, in order to remove the contributions at the source or to delete them .Exercise your data protection rights; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Plugins and embedded functions and content

We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos or city maps (hereinafter uniformly referred to as "content" ).

The integration always presupposes that the third-party providers of this content process the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content or functions. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and the operating system, websites to be referred to, the time of the visit and other information on the use of our online offer and can also be linked to such information from other sources.

  • Types of data processed: usage data (e.g. websites visited, interest in content, access times); Meta/communication data (e.g. device information, IP addresses); Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Content data (e.g. entries in online forms); location data (information about the geographical position of a device or a person); Event data (Facebook) ("Event data" is data that can be transmitted by us to Facebook, e.g. via Facebook pixels (via apps or other means) and relates to people or their actions; Data includes, for example, information about visits to websites, interactions with content, functions, installation of apps, purchases of products, etc. The event data is processed in order to form target groups for content and advertising information (custom audiences); event data do not contain the actual content (such as comments written), no login information and no contact information (i.e. no names, e-mail addresses and telephone numbers).Event data will be deleted by Facebook after a maximum of two years formed target groups with the deletion of our Facebook account).

  • Affected persons: users (e.g. website visitors, users of online services).

  • Purposes of processing: Provision of our online offer and user-friendliness; Provision of contractual services and customer service.

  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).

Further information on processing processes, procedures and services:

  • Integration of third-party software, scripts or frameworks (e.g. jQuery): We integrate software into our online offer that we call up from the servers of other providers (e.g. function libraries that we use for the purpose of displaying or user-friendliness of our online offer). The respective providers collect the IP address of the user and can process this for the purpose of transmitting the software to the user's browser and for security purposes, as well as for the evaluation and optimization of their offer. - We integrate software into our online offer that we call up from servers of other providers (e.g. function libraries that we use for the purpose of displaying or user-friendliness of our online offer). The respective providers collect the IP address of the user and can process this for the purpose of transmitting the software to the user's browser and for security purposes, as well as for the evaluation and optimization of their offer; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

  • Facebook plugins and content: Facebook social plugins and content - This can include content such as images, videos or text and buttons with which users can share content from this online offer within Facebook. The list and appearance of the Facebook Social Plugins can be viewed here:https://developers.facebook.com/docs/plugins/- We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt as part of a transmission (but not further processing) of "Event Data" provided by Facebook using the Facebook social plugins (and content embedding features) installed on Our online offer is executed, collected or received as part of a transmission for the following purposes, jointly responsible: a) Display of content and advertising information that correspond to the presumed interests of the user; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) Improving the delivery of ads and personalizing functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook ("Supplement for those responsible",https://www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the rights of the data subject (ie users can, for example, send information or requests for deletion directly to Facebook). Note: If Facebook provides us with measurements, analyzes and reports (which are aggregated, i.e. do not contain any information on individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but on the basis of an order processing contract ("Data Processing Terms"). ,https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Conditions" (https://www.facebook.com/legal/terms/data_security_terms) as well as with regard to processing in the USA on the basis of standard contractual clauses ("Facebook-EU data transmission addendum,https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaints to the competent supervisory authority) are not restricted by the agreements with Facebook; Service Provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR); site:https://www.facebook.com; Data protection:https://www.facebook.com/about/privacy.

  • Google Fonts (provided on our own server): Fonts ("Google Fonts") for the purpose of a user-friendly presentation of our online offer; Service provider: The Google Fonts are hosted on our server, no data is transmitted to Google; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

  • Google Fonts (obtained from the Google server): Obtaining fonts (and symbols) for the purpose of technically safe, maintenance-free and efficient use of fonts and symbols with regard to topicality and loading times, their uniform display and consideration of possible license restrictions. The provider of the fonts is informed of the IP address of the user so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) are transmitted that are necessary for the provision of the fonts depending on the devices used and the technical environment. This data can be processed on a server of the font provider in the USA; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://fonts.google.com/; Data protection:https://policies.google.com/privacy.

  • Font Awesome (provided on own server): display of fonts and symbols; Service provider: The Font Awesome icons are hosted on our server, no data is transmitted to the provider of Font Awesome; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

  • Google Maps: We integrate the maps of the service “Google Maps” from the provider Google. The processed data may include, in particular, IP addresses and location data of the users; Service Provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://mapsplatform.google.com/; Data protection:https://policies.google.com/privacy.

  • reCAPTCHA: We integrate the "reCAPTCHA" function in order to be able to recognize whether entries (e.g. in online forms) are made by people and not by automatically acting machines (so-called "bots"). The processed data may include IP addresses, information about operating systems, devices or browsers used, language settings, location, mouse movements, keystrokes, length of stay on websites, previously visited websites, interactions with ReCaptcha on other websites, possibly cookies and results of manual recognition processes ( e.g. answering questions asked or selecting objects in pictures). The data processing is based on our legitimate interest in protecting our online offer from abusive automated crawling and spam; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://www.google.com/recaptcha/; Data protection:https://policies.google.com/privacy; Possibility of objection (opt-out): Opt-out plugin:https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements:https://adssettings.google.com/authenticated.

  • YouTube videos: video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); site:https://www.youtube.com; Data protection:https://policies.google.com/privacy; Possibility of objection (opt-out): Opt-out plugin:https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements:https://adssettings.google.com/authenticated.

Change and update of the privacy policy

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.

Rights of data subjects

As a data subject, you have various rights under the GDPR, which result in particular from Art. 15 to 21 GDPR:

  • Right of objection: You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is based on Article 6 Paragraph 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed in order to operate direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising.

  • Right of withdrawal for consent: You have the right to withdraw your consent at any time.

  • Right to information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with legal requirements.

  • Right to rectification: In accordance with legal requirements, you have the right to request the completion of the data concerning you or the correction of incorrect data concerning you.

  • Right to deletion and restriction of processing: You have the right, in accordance with the legal requirements, to request that data concerning you be deleted immediately, or alternatively to request a restriction of the processing of the data in accordance with the legal requirements.

  • Right to data portability: You have the right to receive the data that you have provided to us in accordance with the legal requirements in a structured, common and machine-readable format or to request that it be transmitted to another person responsible.

  • Complaint to supervisory authority: In accordance with the legal requirements and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the member state in which you usually reside, the supervisory authority of your workplace or the place of the alleged infringement to lodge a complaint if you consider that the processing of your personal data infringes the GDPR.

definitions of terms

This section provides you with an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and defined above all in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are intended primarily for understanding. The terms are sorted alphabetically.

  • A/B tests: A/B tests serve to improve the user-friendliness and performance of online offers. For example, users are shown different versions of a website or its elements, such as input forms, on which the placement of the content or the labels of the navigation elements can differ. Based on the behavior of the users, eg longer stays on the website or more frequent interaction with the elements, it can then be determined which of these websites or elements correspond better to the needs of the users.

  • Affiliate tracking: Affiliate tracking logs links that the linking websites use to direct users to websites that offer products or other services. The operators of the linked websites can receive a commission if users follow these so-called affiliate links and then take advantage of the offers (e.g. buy goods or use services). To do this, it is necessary for the providers to be able to track whether users who are interested in certain offers subsequently perceive them at the instigation of the affiliate links. It is therefore necessary for affiliate links to work that they are supplemented with certain values that become part of the link or are stored in some other way, e.g. in a cookie. The values include in particular the source website (referrer), the time, an online ID of the operator of the website on which the affiliate link was located, an online ID of the respective offer, an online ID of the user as well as tracking-specific values , such as advertising media ID, partner ID and categorizations

  • Credit report: Automated decisions are based on automatic data processing without human intervention (e.g. in the case of an automatic rejection of a purchase on account, an online loan application or an online application process without any human intervention). According to Art. 22 GDPR, such automated decisions are only permissible if the data subjects consent, if they are necessary for the fulfillment of a contract or if national laws allow these decisions.

  • Heatmaps: "Heatmaps" are mouse movements of the user, which are summarized to form an overall picture, with the help of which it can be recognized, for example, which website elements are accessed preferentially and which website elements users prefer less.

  • Click tracking: Click tracking allows an overview of user movements within an entire online offer. Since the results of these tests are more accurate if user interaction can be tracked over a certain period of time (e.g. so that we can find out whether a user likes to come back), cookies are usually stored on the users' computers for these test purposes .

  • Conversion measurement: The conversion measurement (also known as "visit action evaluation") is a method with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the user's device within the website on which the marketing measures take place and then called up again on the target website. For example, this allows us to understand whether the ads we placed on other websites were successful.

  • Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, are an expression of the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

  • Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data, which consists of using this personal data to determine certain personal aspects relating to a natural person (depending on the type of profiling, different information regarding demographics, behavior and interests, such as interaction with websites and their content, etc.) can be analyzed, evaluated or predicted (e.g. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.

  • Range measurement: The range measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offer and can include the behavior or interests of visitors in certain information, such as website content. With the help of the range analysis, website owners can, for example, see at what time visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for range analysis purposes in order to recognize returning visitors and thus obtain more precise analyzes of the use of an online offer.

  • Remarketing: We speak of "remarketing" or "retargeting" when, for advertising purposes, for example, it is noted which products a user was interested in on a website in order to remind the user of these products on other websites, e.g. in advertisements.

  • Location data: Location data is created when a mobile device (or another device with the technical requirements for location determination) connects to a radio cell, a WLAN or similar technical media and location determination functions. Location data is used to indicate at which geographically determinable position on earth the respective device is located. Location data can e.g. B. be used to display map features or other information dependent on a location.

  • Tracking: One speaks of "tracking" when the behavior of users can be traced across several online offers. As a rule, behavior and interest information with regard to the online offers used is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to match their interests.

  • Responsible: The "responsible person" is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.

  • Processing: "Processing" is any process or series of processes carried out with or without the aid of automated processes in connection with personal data. The term goes far and covers practically every handling of data, be it collection, evaluation, storage, transmission or deletion.

  • Target group formation: One speaks of target group formation (or "custom audiences") when target groups are determined for advertising purposes, e.g. display of advertisements. For example, based on the interest of a user in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online shop in which he viewed the products. In turn, one speaks of "lookalike audiences" (or similar target groups) if the content assessed as suitable is displayed to users whose profiles or interests are presumably correspond to the users for whom the profiles were created. Cookies and web beacons are usually used for the purpose of creating custom audiences and lookalike audiences.

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